Bara can vary in visual style and plot, but typically features masculine men with varying degrees of muscle, body fat, and body hair, akin to bear or bodybuilding culture. The genre focuses on male same-sex love, as created primarily by gay men for a gay male audience. ' rose') is a colloquialism for a genre of Japanese art and media known within Japan as gay manga ( ゲイ漫画) or gei komi ( ゲイコミ, 'gay comics').